Article
Read the full piece
THE “PROBLEM BEFORE POSITION” STRATEGY
Stop Searching for Job Titles. Start Searching for Problems You Can Solve.
Most job seekers begin their search with a question:
“What jobs are available?”
That question is understandable—but it can limit your thinking.
A more powerful question is:
“What problems is this organisation currently trying to solve?”
Because organisations do not hire people simply because they need more people.
They hire because something needs to be achieved, improved, managed, protected, delivered, fixed or transformed.
The position is simply the vehicle through which that problem gets solved.
“A job title tells you what the organisation calls the role. The problem tells you why the role exists.”
Change the Question, Change the Search
Imagine an organisation is struggling with:
low programme visibility;
delayed reporting;
weak community engagement;
poor financial accountability;
limited digital reach;
staff capacity gaps;
weak monitoring systems;
declining customer engagement;
difficulty coordinating partners;
inefficient administrative processes.
A traditional job seeker searches for:
Programme Officer.
A strategic job seeker searches for:
“Where can my programme coordination experience help this organisation improve implementation?”
That difference is powerful.
You are no longer chasing a title.
You are pursuing a problem you know how to solve.
Step 1: Identify the Organisation's Pressure Points
Before submitting your CV, investigate the organisation.
Look at:
Its strategic priorities
Current programmes
Recent projects
Annual reports
Funding announcements
Expansion plans
Partnerships
Public statements
Recent achievements
Challenges
Changes in leadership or operations
Then ask:
“Where is the pressure?”
Where there is pressure, there is often a need for capability.
Step 2: Translate Problems Into Skills
A problem is only useful to your job search when you can connect it to something you can actually do.
For example:
Organisational ProblemPossible CapabilityPoor programme coordinationProject/programme managementWeak community participationCommunity engagementReporting delaysReporting & data managementLimited digital visibilityDigital communicationsFinancial control challengesFinancial managementWeak staff capacityTraining & facilitationPoor monitoringM&E/data analysisPartnership challengesStakeholder management
The question becomes:
“Which of my capabilities directly addresses this problem?”
That is where your application begins.
Step 3: Build Your “Problem–Proof–Position” Statement
For every serious application, develop three things:
PROBLEM
What does the organisation need?
PROOF
What have you already achieved that demonstrates your ability to address it?
POSITION
How should your CV and application present you?
For example:
Problem: The organisation needs stronger programme coordination.
Proof: You coordinated activities involving 30+ staff and volunteers and supported timely programme implementation.
Position: Present yourself as a programme coordination professional with evidence of managing people, partners, activities and results.
Now your CV has a purpose.
Step 4: Stop Writing a Generic CV
One CV may contain your entire professional history.
But it should not communicate the same message for every position.
If an organisation is looking for someone to strengthen programme delivery, your CV should immediately make your:
programme management;
coordination;
stakeholder engagement;
reporting;
implementation; and
measurable results
easy to find.
If another organisation needs someone to strengthen digital engagement, your digital achievements should move forward.
Your experience does not change. Your emphasis does.
“Tailoring a CV is not changing your story. It is choosing which part of your story the employer needs to hear first.”
Step 5: Turn Your Application Into a Solution
Weak application:
“I am applying for the position of Programme Officer because I have the required qualifications and experience.”
Stronger positioning:
“My experience coordinating multi-stakeholder programmes, supporting community engagement and delivering timely programme activities aligns strongly with your need to strengthen effective programme implementation.”
The second statement immediately answers:
Why you?
Because you connect your experience to the organisation's need.
Step 6: Use the Job Description Differently
Don't read a job description only to determine whether you qualify.
Read it like a problem statement.
Look at every responsibility and ask:
Why does the organisation need someone to do this?
For example:
“Develop and maintain partnerships.”
Don't stop at the responsibility.
Ask:
Why?
Perhaps the organisation needs stronger stakeholder relationships.
Then identify your evidence:
“Managed relationships with 15+ partner organisations.”
Now you have moved from:
Requirement → Capability → Evidence → Value.
That is strategic job searching.
Step 7: Make Your Achievements Do the Selling
Your CV should not simply tell employers what you have done.
It should demonstrate what changed because you did it.
Instead of:
Responsible for community mobilisation.
Consider:
Mobilised communities and stakeholders to support programme activities, contributing to increased participation and timely implementation.
Instead of:
Managed project finances.
Consider:
Managed programme funds and financial accountability while supporting accurate reporting and compliance.
Where possible, add:
Numbers. Percentages. Money. People. Locations. Time. Scale. Results.
Evidence creates credibility.
The “Employer's Question”
Before sending your application, imagine the hiring manager asking:
“If we hired this person tomorrow, what problem would they help us solve?”
If you cannot answer that question clearly, your application probably needs more work.
Your CV should make the answer obvious.
The Problem-Solver Test
Before applying, complete this sentence:
“This organisation needs someone who can __________, and I have demonstrated this through __________.”
For example:
“This organisation needs someone who can coordinate complex stakeholder activities, and I have demonstrated this through managing multi-partner programmes involving 30+ staff and volunteers.”
That single sentence can become the foundation of your:
CV profile → Key achievements → Cover letter → Interview answers → LinkedIn positioning.
The Deeper Mindset Shift
The traditional job seeker thinks:
“How can I convince them to hire me?”
The problem-focused job seeker thinks:
“How can I demonstrate that I understand their need and have evidence that I can help?”
That is a completely different mindset.
You stop presenting yourself as someone who simply needs a job.
You start presenting yourself as someone who can create value.
“Employers may advertise positions, but behind every position is a problem, responsibility or opportunity that needs attention.”
Find that underlying need.
Understand it.
Connect your experience to it.
Prove your ability to address it.
Then position your application accordingly.
Your 5-Question Problem-Solver Checklist
Before submitting an important application, ask:
1. What problem is this organisation trying to solve?
2. Why does this position exist?
3. Which of my capabilities directly addresses that problem?
4. What evidence proves I can do it?
5. Does my CV make that evidence obvious within seconds?
If you can answer all five, you are no longer simply applying for a position.
You are presenting a solution.
Remember:
“Don't make your CV say, ‘I need this job.’ Make it demonstrate, ‘Here is the problem I understand, here is the evidence that I can help, and here is the value I can bring.’”
That's the difference between being another applicant and being a compelling candidate.
More from the journal
Related reading

Recruiters often review many CVs for the same position. Your CV should not require them to search, interpret, or guess your value.

Stop Rewriting Your Career From Memory. Build a Bank of Evidence.


